WELLS FARGO Essay Example | Topics and Well Written Essays - 250 words

WELLS FARGO - Essay Example It will be important to carry out a situational analysis of the Wells Fargo (2011), as well as the market and specific issues that will be the part of address of the Wells Fargo (2011)’s campaign. The company will create PPR by including different imperative messages that will represent the Wells Fargo (2011)’s positioning strategy in detail in its marketing plan. The publics will include customers, consumers, employees, suppliers, investors, auditors, press, print media, businesses, and financial analysts in the campaign that will do more than only marketing. It is very significant that PR campaign should have a prioritized list of abovementioned publics of the Wells Fargo (2011) It is very important for every PR campaign to influence company’s authorities to accept, trust, and belief, and to spread this quality and values of Wells Fargo (2011), it will be efficient to come up with a list of spokespersons on different issues. This will allow Wells Fargo (2011) to relate effectively with its publics, such as corporate culture, and different services that have been causing hurdles for the company along with expression of objectives and values of the Wells Fargo (2011) that will provide awareness to the publics, and at the same time, ensure alteration of negative exposure into a positive

Exercise Plan for Football Players Essay Example for Free

Exercise Plan for Football Players Essay Football, being a very energetic sport, means the players should stay fit and healthy. To do this they have a specific exercise plan, this will ensure that the players will not get tired throughout the ninety minute game. In this assignment I am going to devise a possible exercise and fitness plan for this sport. In it I will include, gentle exercise, low level stretch, curl ups for abdominal muscles and mobilising exercises for shoulders and hips. I will include plans for exercises with and without the use of weights. I will add an exercise regime table. I will then evaluate my work. At first the players will have to do a Gentle exercise to warm up. This will help to try and prevent any injuries that may occur, whilst completing the rest of the exercise plan. At first the players will have to stretch their muscles, starting from the top of their bodies. Head and Neck Rotation. * Begin by tilting head back slightly. * Draw chin forwards and level the head. * Keeping head level, return to upright. * Tilt chin forwards, towards the chest. * Ease head backwards, leaving chin downwards * Finish by slowly raising the chin and head back to the upright position. The deep stretch Stand upright with feet hip width apart. Lock fingers together behind back. Gently ease the elbows up and away from the body, until the stretch is felt. Hold this for 20 to 30 seconds. Press-ups Start with your hands flat on the floor, underneath shoulders. Support body on toes, keeping legs straight. Pull in stomach; bend elbows out 90 and lower chest towards the floor. Inhaling at the same time. Press back up to the starting position whilst exhaling. Keep head level. Do not lift it too high as this places a strain on the neck and can result in injury. Repeat this for 2 sets of 10. Latissimus Dorsi Stretch Stand with feet hip width apart pulling in the abdomen muscles. Hold one arm straight over the head, lean sideways from the hip joint, ensuring you keep the hips level. Extend arm until a stretch is felt. Hold for 10 to 20 seconds breathing easily throughout. Repeat this stretch on the other side. Repeat for 2 sets of 10 on each side. Triceps Stretch With abdominal contracted and back straight, place the fingers of one hand in between the shoulder blades. Support this arm by placing the other hand on the elbow. Apply gentle pressure by pushing the elbow down the spine with the supporting hand. Feel the stretch in the back of the arm. Breathe evenly throughout. Hold this for 10 to 20 seconds. Repeat on the other side. Basic Crunch Lie on back with knees up. Feet hip width apart, abdominal sucked in and hands at side of head (Not at Back of head). Exhale, squeeze up raising shoulders a little way off the ground. Hold for a moment then slowly ease down inhaling. For a more advanced stretch, lift legs off the floor whilst raising shoulders. Repeat this for 2 sets of 10. Oblique curl Lie flat on back with knees up, feet hip width apart, keep right shoulder and lower back pressed tightly into the floor. Whilst exhaling contract the abdominal and with left arm reach over to the right knee, until a stretch is felt, in the midsection whilst lifting the left shoulder slightly off the floor. Hold for a moment, then whilst inhaling lower back to floor. For a more advances stretch raise feet off floor and reach for toes. Repeat this for 2 sets of 10. Calf Stretch Standing with feet facing forwards, hip width apart, take a step forward with the right leg, keeping the knee slightly bent. Press the heel of right leg into the floor until the stretch is felt in the rear calf muscle of this leg. Hold this for 20 to 30 seconds, keeping weight centred over the hips, step backwards with the right leg to return to start position. Repeat using the other leg. Squats (Quads, Hamstrings and Gluteals.) Stand with abdominal contracted and feet hip width apart, arms should be stretched in front. Bend at knees lowering the body and inhaling while doing so. Thighs should remain parallel to the floor and head should be kept in line with the spine. Do not lean too far forward as this places stress on the lower back and makes the exercise less effective. Hold momentarily at the bottom position then whilst exhaling return to the starting position. Repeat this 10 times. This completes the warm up exercise. For the aerobic workout, the players should jog for a minimum of thirty minutes. In this jog they should include side stepping and also skipping. After thirty minutes the pace should be reduced to a brisk walk, this should be done for five minutes. Following the brisk walk, the pace should again be reduced to a relaxed walk; this should also be done for five minutes. When the players have completed their aerobic work out a warm down should take place. In the warm down, some stretches that were used in the warm up, should be used again. Warming down is very important. If warming down does not take place, it will make the muscles feel sore and tender. It could also lead to injury. When using weight machines for exercise, you must always check that it is on the correct weight for you. Flat Dumbbell Press (Chest) This exercise can be performed on a flat of inclined bench, keep abdominal contracted and lower back flat onto the bench, take a 5kg dumbbell in each hand and hold tem in a 90 angle to your body. Lift the dumbbells in an arc above the chest until they almost touch. Return to start position. Repeat this 10 times. Seated Row (Back) Take an elastic band and sit on the floor with legs extended in front. Make sure back is straight and abdominal are contracted. Pull elastic with arms until there Is a slight tension in the band. Squeeze elbows slowly backwards increasing the tension in the band. Exhale as you do this. Return to start position, inhaling while doing so. Lateral Pull down (Back) Before starting this exercise; check the weights are at 5kgs and adjust the seat level. Sit with feet flat on the floor. Abdominal contracted and back straight. Lower body is stabilised by the leg pad which rests on your thighs. Use a wide over hand grip, pull down bar, to level with upper chest, exhaling. Squeeze back muscles at bottom position. Slowly return bar to the starting position, inhaling while doing so. Repeat this 10 to 20 times. Timing: 4 seconds up. 4 seconds down. Biceps Curl Take a 3kg Dumbbell, in your right hand, stand with feet, hip width apart and abdominal contracted. Straighten arm holding the dumbbell towards the floor. Squeeze the dumbbell upwards until level with the shoulder, exhaling while doing so. Momentarily squeeze your bicep at top position. In a slow controlled movement lower the arm to starting position. Repeat this 10 times and then swap arms. Leg Press Again check weights are at 5kgs and adjust the seat. Start with the hips and knees at 90 to your trunk with your feet flat on the foot support. Keep lower back and head in contact with the back support and grip the bars. Push your lower body up and away from the foot support slowly breathing out, make sure feet stay flat on the floor support and a stretch should be felt in the whole of the upper leg. Hold this momentarily in the top position before slowly returning to start position, inhaling as you do so. Repeat this 20 times. This completes the warm up exercise for the exercises using weights. For this aerobic Exercise, the players should spend 15 minutes jogging of Hill walking on a treadmill followed by 15 minutes on a cross trainer. After this they should then spend 10 minutes on a rowing machine, gently rowing to ease the pace. When the players have finished their aerobic workout, a warm down should take place. Again in this warm down some stretches from the warm up will be used, this will help prevent muscle soreness or any injuries.

Leadership Style Adaptability

Leadership Style Adaptability Overview of Leadership theories in Consideration   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Situational leadership theory (SLT) is developed by Hersey and Blanchard (1968) and is based on the leaders task behaviour, relationships and the maturity or ability of the employees. Task behaviour is based on how the leaders define role, how and what to do .Relationships are based on how leaders maintain relations with followers by supporting them. Maturity shows the followers experience, willingness and ability to do the task. Based on this, 4 types of leadership styles s1, s2, s3, s4 are identified by Hersey and Blanchard (1996). SLT is useful in understanding the relationship between leadership style, level of maturity of follower and importance of leadership style adaptability. Several other researchers worked further to develop the model for application on various platforms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Transformational theory is the latest theory which developed in the last two decades and is of high relevance and practice. The idea was first developed by Burns (1978) through Transformational leadership theory. Bass (1985) further developed the theory. The Transformational leaders put passion and energy into the work atmosphere. They develop a vision for their followers and the followers try to achieve the goal via the energy from the excitation. Leaders have to constantly convey or sell the vision to their followers. They will be always with the followers in charge of the task and have solution to most problems. Bass (1985) suggested that transformational leaders try to increase the task awareness, motivates followers to work for the team and organisation and makes the followers to aspire for needs. He proposed 5 factors or transformational leadership factors, Charismatic leadership, idealized influence, inspirational motivation, Intellectual stimulation an d individualized consideration. Based on these factors large number of researcher has studies the relevance of transformational leadership in various fields and have tried to develop the model further. Objective of the review   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The review tries to relate the various studies that have happened in the current decade on situational leadership and transformational leadership. Various authors who have studied the relevance of situational leadership theory and Transformational leadership theories are considered and their findings are taken into account for the development of the theories. The review checks the adaptability of both the theories in various work environment which helps to find the areas which require further studies on the models. Situational Leadership Theory Situational Leadership Theory-Supporting Views   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Several studies by various researchers were conducted on the application of the SLT in organisational contexts. (Arvidsson et al.2007) contend that leadership style adaptability vary according to group and individual situations and situations where success and hardship is present for the employees. The author further asserts that the leadership was relationship oriented and supportive in success and group situations and task oriented in hardship and group situations. This requires variability of leadership styles of the leader according to the situation, task and ability of the followers. Silverthorne Wang (2001) further supported this finding by asserting that leadership adaptability by managers requires better task behaviour and relationships and this increases productivity. They asserts that this require different leadership styles which vary according to situations. This requires managers to exhibit different leadership styles according to the task and ab ility of the followers. Arvidsson et al (2007) further contend and support this showing the importance of varying leadership style according to the ability of the followers. They should be able to guide on the task, and have successful and influencing relations with the followers. As far as my experience, this view holds in many sales environments where the influencing leadership styles give the focus and motivation to the followers. These leaders also understand the maturity or ability level of the followers and support them in various situations and thereby creating a strong rapport. My managers are seen to be exhibiting task behaviour more towards junior managers whom are new to the job. They guide them and tell them how to perform the task and thereby create a strong rapport with the followers. All this shows light to the ability of the leader to adapt to the situation according to the various needs and motives of the followers and situation which supports the SLT by Hersey and Blanchard (1996). Successful leaders thus vary their leadership styles and ability of the leaders to be adaptive to the environment leads to the success of organisation Silverthorne Wang (2001). (Silverthorne Wang (2001): Arvidsson et al.(2007)) state that leadership adaptability and exhibiting of different leadership styles depending on task, relations and ability of followers are important and thereby supports the SLT. My personal work experience as a leader supports this finding and thereby supports SLT.I have experienced the importance of task detailing, relationships and the ability of followers to execute the task as an important factor for success. Situational Leadership Theory -Against   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There was also some finding s which goes against the SLT. Papworth et al (2009) questions the applicability of SLT of Hersey and Blanchard (1996).They contend that their findings and research gave little support to the SLT model. They argue that the level of supervisor behaviour was independent of the supervisee experience. Support to SLT was only found when the supervisee is highly experienced and skilled and the supervisor have to do less task behaviours which were supported by Silverthorne Wang (2001). Butler Rees (1991) was also against the SLT model. They argue that the leadership style adaptability had little relations with the performance of the employees in a highly competitive sales environment (Insurance). They asserts that there are more factors that may affect the performance and readiness of the salesperson like followers perception of managerial style ,the difficulty of task involved in the sale process and difference in follower readiness. Sil verthorne Wang (2001) argues and supports SLT by asserting that leadership styles should vary according to situations and depending on follower readiness. The finding of Butler Rees (1991) are quite relevant because from my own experience in the Insurance industry over 2 years, I do understand that the varying perception of managerial style and difficulty of the task in hand do have an impact on the performance. Even though the managers vary their style according to situations of task and ability, the factors proposed by Butler Rees (1991) do contribute to the performance of employees. I would like to add that leadership adaptability is only one among many factors that determine performance in competitive sales environment. The objectivity and the provenance of the finding of Papworth et al (2009) are really questionable based on the type of the research and the area of research they conducted. They used clinical sessions and tapes from a very low sample and made all the assessme nt about the situational leadership theory. The relationships and tasks In these sessions were compared to leadership and task of SLT. This causes wide criticism and questions the relevance of their finding on SLT. Moreover Papworth et al (2009) gives only some theoretical evidence instead of an actual research result. All this studies point to the fact that SLT may not be widely accepted in all fields of study and industries. This also points that SLT may be suited to certain industries and may not be fitted into some other .There are external and internal factors which are to be considered depending on the type of industry and environment, like task involved and external factors. Situational Leadership Theory-Alternate Views Johnson (1998) proposes an alternate or modified model of SLT. The author combines SLT model which uses directing and supporting styles of leadership. He also takes stage theory of group development by Tuckman Jensen (1977) and the stages of development of the followers by Blanchard (1985) along with the SLT. This model varies from SLT by considering each of the four leadership styles may be appropriate some of the time, the most broadly applicable style combines structure and empathy Johnson (1998).The author further asserts that the model can be applied to individuals and only to the groups which are performing at the same level. VanderVen (1998) further supported this modified situational leadership model. The model tries to overcome some of the short falls of SLT. But my management experience shows that managers do tend to show situational approach based on the varying levels of their follower performance. It is not likely that in real world you will get a team of followers (gr oups) who perform In the same level. Discussion of Situational Leadership   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The findings of Arvidsson et al. (2007) and Silverthorne Wang (2001) favouring the SLT was across different cultures (Swedish Taiwanese) .They also researched in different industries of Information technologies and air craft. Butler Rees, (1991) and Papworth et al (2009) found no support to the leadership style adaptability and SLT in their respective studies. All these findings makes and echo to the fact that situational leadership varies according to industries and cultures. This calls for further studies on the modification and application of the SLT across various environments. The efforts put forward by Johnson (1998) is commendable and more research work should be done on further rectifying the limitations of the SLT model .One of the key areas which require research is the heterogeneity of the levels of subordinates and the behaviour of leaders accordingly.   Ã‚  Ã‚  Transformational Leadership Theory   Ã‚  Ã‚  Transformational Leadership Theory-Favourable factors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Purvanova et al. (2006) conducted further studies on the impact of Transformational Leadership Theory (TLT) on job perception of the employees. Transformational leaders irrespective of the type of different jobs they were involved in exerted a positive influence on the employees perception of jobs. Employees with transformational managers found their job as, meaningful, challenging and inspiring .The studies further supported Bass (1985) views that transformational leaders inspire followers to see their jobs as important and seeks them to perform beyond expectations which they does. Chan Chan (2005) asserts that leaders with high usage of transformational leadership factors have more positive influence of job perception and performance. He further contend and support that, all the transformational leadership factors in the Bass (1985) TLT has direct impact on the leader effectiveness, performance of employees , their perception of job and its satisfaction. Sc hyns Sanders (2006) contend that solidarity of follower with colleagues and leader is related highly to Transformational leadership style of the leader. Higher the transformational style perception of the employees , better solidarity to the leader and the team was found. Panagopoulos Dimitriadis (2009) contend that a positive TL behaviour of managers will cause increase the performance of the sales person, high satisfaction due to their supervisor and creates or increases commitment to the organisation. This was predicted in a behaviour based control sales environment rather than an outcome based sales environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The works by these authors are related and focuses on the impact of TL styles on the followers and their behaviour in work .These works support that a high TL style surely increases the behaviour, focus, job satisfaction, and performance and commitment levels of the followers. Purvanova et al. (2006) and Chan Chan (2005) argue that exhibition of TL causes higher positive job perception of the employees. . Chen Baron (2006) further supports this by highlighting the impact of one of the TL style which causes higher job perception to the followers. I personally have experienced transformational leadership styles (factors) from my manager during my work as a junior sales manager. This caused an increase in motivation and commitment towards the organisation and manager resulting in high performance and achievements. ( Purvanova et al. (2006); Panagopoulos, Dimitriadis (2009)).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  All these findings (Purvanova et al. (2006); Chan Chan (2005);Panagopoulos Dimitriadis (2009)) shows that transformational leadership styles of leaders do have an impact on the employees perceptions of their own jobs. TL style increases the responsiveness, satisfaction, performance, inspiration, meaning and a vision for the followers jobs. TL motivates followers to perform beyond expectation of the employer and thereby creating more successful persons and organisations. Further TL creates a commitment and focus in the followers for the job and leader. TL generates a feel for team work and solidarity to colleagues among the followers. Thus TL as a whole helps in creating a focussed and motivated atmosphere were people work enthusiastically. My view is that, the application of TL in an organisation will lead to a motivated and successful organisation subjected to other factors. These calls for the ability of managers and leaders to adapt learn and implement TL style for a better and successful work environment. Transformational Leadership Theory Limited favourability.   Ã‚  Ã‚  Although the majority of studies showed support to the TLT model, there were some findings that offered limited support to the model and questioned the universality of the TLT model. Mannheim Halamish (2008) tested the TL model in the context of army training camps. They conclude that the only in the beginners learning culture the TL style is related to group result. The authors found little support for the leadership styles, group outcome and cohesion in other higher levels. This lead to the moderation of TLT in various contexts and also this may be due to many other factors which require further research. Barnett et al. (2001) supported this view by suggesting that the TL behaviour have a negative association with student learning culture. Kelloway et al. (2000) argued that leadership training and feedback together will have little effect on the TL style perception, where in the mean time both individually can have an impact on the TL perception. Chen Baron (2006) ech o a similar but slightly variant view. They argue that the leaders do tend to show high transformational leadership skills. But only the idealised influence style of TL increases the job satisfaction of the followers and if the leader don show this aspect of TL style, the level of satisfaction may be low. These findings do questions the variability of TL styles and the impact of each style over different situations, work environment and cultures. The findings of Mannheim Halamish (2008) and Barnett et al. (2001) questions the usage of TL style in the learning and training culture. Both of them conducted their studies in an environment where training has an important role to play.   Ã‚  Ã‚  The arguments of Mannheim Halamish (2008) and Barnett et al. (2001) clearly indicates that the TLT applicability in the learning and training culture is questionable as they found little evidence in favour of that in higher experienced levels. My personal experience supports this finding as experienced followers find it difficult to adapt to TL model due to their exposure to other styles of leaderships, whereas beginner can be trained and moulded to the desired form initially as they are fresh in mind. Chen Baron (2006) asserts that only one type of TL style have an impact over job satisfaction of followers. All these views calls for further research for the application of TLT in these areas and the factors which causes this effect on TL should be found and due consideration must be given for this. Transformational Leadership Theory -Alternative views   Ã‚  Ã‚  Mitchell Boyle (2009) developed a model based on TL for mitigating against destructive emotional barriers to group effectiveness Mitchell Boyle (2009 ).Their model was based on TL impact on knowledge creation in diverse groups and how TL will help in doing this. The model tries to explain the variation of diverse team performances through the impact TL has on knowledge creation. Dunn (2007) developed a modified leadership model which was different from the TL model. They found a difference in leadership style changes according to the gender of the leaders. Author argues that this moderated model will be advantageous to the organisation. Both Mitchell Boyle (2009) and Dunn (2007) tried to develop a model in order to adapt TL to the varying environments and to develop the model to a new level. Discussion of Transformational Leadership   Ã‚  Ã‚  To conclude, Most of the researchers do found favourable factors for TL even though there are limited support findings for the TL. Purvanova et al. (2006), Chan Chan (2005), Schyns Sanders (2006) and Panagopoulos Dimitriadis (2009) underline the fact that TL increases job perception, satisfaction and performance among employees. Mannheim Halamish (2008) and Barnett et al. (2001) contend that TL have impact on learning culture in beginners level only and TL dont have much impact in higher experience employee learning culture. Chen Baron (2006) highlights the impact of one TL style higher than other styles. Mitchell Boyle (2009) developed TLT further for applicability for diverse team performance. TL has found to have a high impact on the job perception of employee and their applicability in the learning and training culture requires further research. Also the impact of TL on cultures and team diversity requires further research. Conclusion   Ã‚  Ã‚  Arvidsson et al. (2007) and Silverthorne Wang (2001) studied and supported the SLT. Their studies in these fields are commentable and is of high relevance. They together assert the need for adaptability of leadership and variation of leadership style. I would also like to view up on Butler Rees (1991) who drew on the leadership adaptability of competitive environment. There are many factors apart from leadership adaptability and styles which need consideration in such an environment. Johnson (1998) tried to study in the aspect of groups and the idea of SLT requires further research and studies on factors from external environment which effect the followers and environment. Purvanova et al. (2006), Chan Chan (2005) and Panagopoulos Dimitriadis (2009) finding on TL supported and is of high significance in the industry. They show the effect of TL on job perceptions of followers. It also shows the significance of TL style in organizations. Their finding shows the relevanc e of TL in the business world. Mannheim Halamish (2008) and Barnett et al. (2001 question the adaptability of TL in training culture of highly experienced employees leading to limitations in applicability of TLT in all work environments. Mitchell Boyle (2009) modified the TL model and tried to study and implement the impact of TL on knowledge creation and thereby impacting the diversity in team performance. Further research is recommended on TLT for application on learning cultures and its variance over cultures. All the above studies are of high relevance to the leadership studies and helps in the development of situational and transformational leadership theories. In general situational and transformational leadership styles have high impact on the employees and work environment and requires further studies for application in various work environments. References: Arvidsson, M., Johansson, C .R., Ek,A. and Akselsson,R. (2007) SITUATIONAL LEADERSHIP IN AIR TRAFFIC CONTROL, Journal of Air Transportation, Vol. 12, No. 1. Barnett,K., McCormick,J., and Conners,R.(2001) Transformational leadership in schools Panacea, placebo or problem?, Journal of Educational Administration, Vol. 39, No. 1, 2001, pp. 24-46. Butler, J. K. and Reese, R.M. (1991) Leadership Style and sales performance: A test of Situational leadership model, Journal of persona l selling and sales management, Volume XI, Number 3, Chan, A.T. S. and Chan, E. H. W. (2005) Impact of Perceived Leadership Styles on Work Outcomes: Case of Building Professionals, Journal of Construction Engineering and Management, Vol. 131, No. 4, pp 413-422 Chen, H. And Baron, M. (2006) Nursing Directors Leadership Styles and Faculty Members Job Satisfaction in Taiwan, Journal of Nursing Education, Vol. 45, No. 10, 404-411 Dunn, M. (2007) British army leadership: is it gendered?, Women in Management Review, Vol. 22 No. 6, pp. 468-481. Johnson, M.M (1998) Applying a Modified Situational Leadership Model to Residential Group Care Settings, Child Youth Care Forum, 27(6). Kelloway, E.K., Barling, J. and Helleur, J.(2000) Enhancing Transformational leadership: the roles of training and feedback. Leadership and organisational Development Journal, 21/3, pp 145-149. Mannheim,B. and Halamish,H. (2008) Transformational leadership as related to team outcomes and contextual moderation , Leadership Organization Development Journal ,Vol. 29, No. 7, pp. 617-630 Mitchell, R. J. and Boyle,B (2009) A theoretical model of transformational leaderships role in diverse teams, Leadership Organization Development Journal ,Vol. 30, No. 5, pp. 455-474 Papworth, M.A., Milne, D. and Boak, G. (2009) An exploratory content analysis of situational leadership . Journal of Management Development, Vol. 28, No. 7, pp. 593-606 Purvanova, R.K., Bono, J, E., and Dzieweczynski.J (2006) Transformational Leadership, Job Characteristics, and Organizational Citizenship Performance, Human Performance, 19(1), 1-22. Sanders, K and Schyns,B (2006) Leadership and solidarity behaviour Consensus in perception of employees within teams, Personnel Review, Vol. 35 ,No. 5, pp. 538-556 Silverthorne, C. and Wang, T. (2001) Situational Leadership Style as a Predictor of Success and Productivity among Taiwanese Business Organizations, The Journal of Psychology, pp 399-412 VanderVen,K . (1998) Modelling and Modified Situational Leadership: Some Comments on Johnson, Child Youth Care Forum, 27(6) London Metropolitan University, MBAPage 5

Case Study on Coke versus Pepsi Essay -- Business, Marketing

The case study "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century" focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering and analyzing the below questions: Why is the soft drink industry so profitable? Compare the economics of the concentrate business to the bottling business: Why is the profitability so different? How has the competition between Coke and Pepsi affected the industry’s profits? Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? The soft drink industry is a highly profitable industry and its success is due to the large consumption of non-alcoholic beverages through which both concentrate producers and bottlers are profitable. Given the U.S. Industry consumption Statistics, Exhibit 1, it is clear that, after deducting beer and wine, soft drinks account for about 90 % of the total liquid consumption, while Coke and Pepsi account for about 75 % of the soft drink industry. The high consumption of CSDs is related to the soft drink industry selling to consumers through five principal channels: food stores, convenience stores, vending, fountain and other. Out of the five channels the case describes vending as the most profitable channel for the soft drink... ...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. However, as the market in the U.S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits. The marketing campaigns must be tailored to meet the foreign markets’ demands, by respecting the consumers’ culture and flavor preferences. Furthermore, in the foreign markets the local brands must not be underestimated as these present high competition for Coke and Pepsi, therefore in order for the kings of the soft drink industry to expand their reign globally they must partner with the local soft drink firms and customize soft drinks with local tastes.

Effect and suspense Essay

At the beginning of act 2 it begins in the house of John and Elizabeth Proctor. John walks into the kitchen and adds some salt to the pot and sits down. Elizabeth walks in and serves Proctor some food. Proctor compliments her â€Å"It is well seasoned† This shows Proctor is metaphorically trying to make his relationship better with his wife. Both characters engage in idle conversation about the weather and the crops. Audiences would have felt that there may be something beneath the surface they both are avoiding talking about something. The conversation changes to witchcraft. Elizabeth mentions Abigail being accused and how she thought she was innocent. John then says â€Å"If the girl’s a saint now, I think it is not easy to prove she’s a fraud, and the town gone so silly. She told it to me in a room alone – I have no proof of it.† Elizabeth then replies â€Å"You were alone with her?† this shows Elizabeth is still caught up with the affair and still can’t forget it. When Mary Warren enters, he grabs her and shakes her; He says â€Å"How do you go to Salem when I forbid it? Do you mock me? I’ll whip you if you dare leave this house again!† audiences would get the impression Proctor is not a very good person if he would talk to someone like that, and also a sinner who had an affair. When Reverend John Hale visits to tell them Elizabeth has been mentioned in court. He asks both of them questions like why only two out of three of their children have been baptized. Elizabeth explains that she does not think of Parris to be holy so does not want her child to be baptized by him. Hale asks Elizabeth if she knows all Ten Commandments, she says she does, Hale asks Proctor and he says, â€Å"I- I am sure I do, sir.† Hale asks him to repeat them all Proctor does and names 9. Elizabeth says you forgot adultery John. This shows Elizabeth still resents John for the affair. Audiences would have seen John as a sinner, and an aggressive man up to this point of the play. When Abigail charges Elizabeth, we see a more desperate side to John Proctor’s character. When Ezekiel Cheever comes to the Proctor house hold with a warrant to arrest Elizabeth, he finds a poppet of Mary Warrens. There is a needle in the middle, where Abigail stabbed herself. Proctor, in desperation pleads that it was not Elizabeth; â€Å"Why, she has done it herself! I hope you not taking this for proof, mister!† Proctor pleads with Herrick and Cheever; audiences may feel that he is saying these things to prove to Elizabeth how much he loves her. â€Å"I will fall like an ocean on that court! Fear nothing, Elizabeth.† In court, Proctor attempts to defend his wife and says that Abigail has been pretending witchcraft. Many people have now been arrested, some even sentenced to death. Mary changes her testimony and confirms Proctor’s evidence. In act three Proctor is defending his wife, saying that Elizabeth dismissed Abigail from their household, was because Proctor and Abigail had an affair. Abigail denies this but Proctor asks Judge Hawthorne to fetch his wife and ask her, because she never lies. Elizabeth is then summoned to court to say if Proctor is telling the truth. Danforth asks her why she dismissed Abigail and she lies for Proctor, this means that Proctor is arrested.  Ã‚  Ã¢â‚¬Å"Danforth: Your husband- did he indeed turn from you?  Elizabeth: My husband is a goodly man, sir.  Danforth: Then he did not turn form you.  Elizabeth: He-  Danforth: Look at me! To your knowledge, has John Proctor ever committed the crime of lechery?  Elizabeth: No, sir†Ã‚  Ã‚  Proctor is made to confess, or risk loosing his life. He decides to make a false confession to save his life, but however when he is made to sign his confession he refuses, he argues that his name is with him his whole life. The audience would have the impression that John Proctor is a good, self- respecting, brave man. John Proctor then went on to be hanged for a crime he didn’t commit. My conclusion is that in the beginning of the play, John Proctor has the impression that he is a sinner with a past, who is trying to change into a better person but still with a violent and aggressive temper, However by the end of the play we see a different side to him. He changes into a man with dignity and pride, who is willing to die for his sins of lechery. I think he is trying to prove something to his wife, that he regrets his sins and is sorry. Arthur Miller uses long sentences in a dramatic way to add depth to The Crucible, to gives effect and suspense.

Conscience – personal creative writing

He was dressed in a sluggish grey-green coat with dull checks. It reflected his character like a murky pond and the story he was feeding me smelt the same. I didn't like his attitude. The way he leered at me with his nicotine yellow teeth and thin sharp lips. It made me feel really uncomfortable. Like I shouldn't be there. I'd forgotten, as usual that I wasn't invited. I noticed that as he repeated himself his gnarled fingers were ever whitening at the knuckles. His hair was greased back off his face as if he'd put a vat full of chip fat on it. It made him look slimy and manipulating. If he'd been a well dressed man with a polite attitude I would not have given a second thought to his wife's suicide. The man in front of me was showing no sign of remorse, not even the slightest bit of sadness. The emotions that float in the air catching normal people unawares must either bounce off his highly polished forehead or slide down the nape of his neck. The flat was quite large with a private elevator at the back. A desk sat in the middle of the room. It was an old solid oak desk with two top draws and ink stains on the blotting paper. The worn out typewriter had the last written words of Mrs. Harrison stuck in it and sat there like a smug omen. People from forensics were buzzing about dusting this and bagging up that. They made the place look like an ant colony. It is very distracting to have someone spying for the minutest thing out of the corner of your eye. I went to have a look round myself. All the furniture, as far as I could see was dating back to the late 1930's yet it was all in impeccable condition. Scattered on the shelves were objects and ornaments the couple had gathered from their short married life. China dogs, vulgar things, cluttered up the iron fire surround. On the mantelpiece slept two speakers, dusty with neglect. Something caught my eye. Two brass bookends. Neither of them particularly aesthetic yet that wasn't what drew me to them. One was brown with dirt and grime, however the other was clean as the day it as bought. I called over Pete, a friend of mine in the forensics team. We were at college together until I went ‘over to the dark side' as he would say. Pete is the type of guy you could quite easily fall in love with, if you allow yourself. His hair is tight and curly. The colour of midnight. Granted, his nose may be slightly out of proportion but the ocean blue colour of his eyes! Deep, full with care yet not deep enough to hide his soul. He told me he would take the bookends off for dusting and get back to me. I couldn't help but stare as he swaggered away in his own original style. The swagger that leaves all girls stranded†¦ Waking my self up I walked back to the beetle red settee where Mr Harrison was lounging. I was sitting on the arm of the chair, trying to spot an intelligent comment from the ones reflected in his mirror forehead. I persuaded him to tell me a bit about his wife appearance. According to him she was of medium height, hourglass figure and full it the face. He got out a photo of her. She was really pretty. Her hair was sandy and fly away with dark brown eyes and full lips. The complete opposite of her husband. That then began to arouse my suspicions of her playing away. I didn't address this issue straight away; I felt it wasn't wise but I did ask what the professional relationship was between he and his wife. At this comment his attitude got blacker once more. He spoke bitterly of how she was clever and outgoing. She had been working as his accountant when they met and ‘slowly weaved her way up to the executive managers position'. It was the way he said it that made your blood chill like an ice cube had just been shoved down your back on a freezing winter day. There was certainly some jealousy going on. I could not fathom why a pretty intelligent girl could want to end her life so suddenly and tragically. Couldn't she have just settled for divorce? Was he threatening her? One thing was for sure; this was no ordinary suicide. I had to find out what really happened earlier that night. I bid good day to Mr Harrison and went to the front elevator. As I waited I tried to heave the sense out of this scene like the heavy contraption heaving itself up to the 18th floor. With the bing of the lift the cold air hit my face once more. The streets of LA are awesome. Especially at night. The rain pattered down as it had been threatening to do all day making the pavement shine like liquid silver. The starlight filled the roadside trees with a magical light like a thousand faeries having a party. A newspaper tickled my feet then went on its way to the next obstacle. Out of the corner of my eye I saw a crumpled heap, slumped in the doorway of a closed down chemists. It was partly illuminated by the street light. The other part shadowy and ghost like yet remarkably there. It churns my heart to see these things. From somewhere in amongst the churning it became clear that this fellow might know something. I strolled over as casually as I could muster in the below zero temperature and crouched down beside him. His face was like a canvas of war; his eyes hollow and lifeless. This guy didn't have a single dream or hope left to hang on to in the great pendulum of life. He'd let go just waiting for it to hit him on its inevitable return swing. He showed an utter disgust towards me once I'd told him I was a detective. It made my job really hard. I had started off with a gentle motherly tone but I soon lost it to the wind. What is the point in trying to give these people respect if they judge you on face value and smell of dustbins and public toilets. He assured me that he was awake at the time I quoted and heard no scream. I hurried away as quickly as I could leaving him to mutter under his breath.

Proverbial Expressions Essay Example

Proverbial Expressions Essay Example Proverbial Expressions Paper Proverbial Expressions Paper Honesty is regarded as the best quality in a person. It always praised and admired . Without honesty we can not command respect from the people. No Pains No Gains This proverb has a very opt place in life of students because a student has to achieve his goal by hard work. Mans life is full of ups and downs. Life is not a bed of roses. People have to take pain in order to have gain in their life. It is proved by experience that the lazy people go down and hardworking people come up in life. A student who studies hard gets success in examination and also in life. If he is careless and neglect the work he ruins his life. A business man or a industrialist gets more profits if he works hard sincerely in his business. A farmer who works hard in his field has a very good cultivation. So people moving any path of life must sincerely work hard and take pains to get success in their life. Pain is necessary to enable us to enjoy pleasure. One cannot achieve success without getting hurt nor can one achieve anything unless one has experienced the bitterness of defeat. A Friend in need is a friend indeed All of us have friends but the truest friend is the one who is with us during the mime of adversities. Friendship is essence of life one can live without wealth. But he cant live without friends. A True friendship is gods gift A friend who helps us in the time of necessity is a real sincere friend. A friend who leaves us when we are in trouble is not a true friend. Many people seem to be dear to us they talk to us in sweet words to get money and help from us. They are just like frogs that come to the pond or tank when there is water. When we have no money they desert us. Such friends are bad friends and they lead us in bad ways of our life. A true friend who supports us in all our joys and sorrows . He is like afire who provides warmth and supports during the time of difficulties. A True friend remains with us through thick and thin of our life. It is rightly said any ship can be drowned but not friendship in the sea of life. All that glitters is not gold Gold is a very costly and shining metal. It attracts many people because it is considered to be the most valuable metal the idea of the proverb is that a dazzling showy article need not to be valuable. Every thing that shines is not gold like wise everything that appears attractive should not be taken as gold. It is also true in the case of many people who appear to be pious and noble smiles sweetly to you may not be a genuine person. They are very shy and cunning one must be very careful while judging people and in choosing friends. Physical beauty is temporary just like the beauty of the rolled gold. Therefore we should not make a judgments on external appearances. In other words we can say that dont judge a book by its cover. Failure is the stepping stone to success The literary meaning of the proverb is that there is no success without defeat. One cannot become a hero without getting hurt nor one can achieve anything unless one has experienced the bitterness of defeat. Life is not a bed of roses. It is full of both pain and pleasure. The first attempt does not always lead to success. Man has to face failures. But one should not get disheartened . History shows several examples Mohammed Gain has to struggle and he struggled many times to conquer kingdoms . Mahatma Gandhi has faced many difficulties to achieve independence so failure is always a step to success , sometimes we try our best and work hard but still something may go wrong and our hard work is not rewarded but still we just try again and again until we succeed. Remember our attempts may fail but never fail to attempt Knowledge is power Or Pen is mightier than sword Knowledge gives everyone unlimited powers. Life is limited but knowledge is unlimited man has to make use of his limited time attaining maximum knowledge. It gives him great capacity to solve anything. People with knowledge rules the world and not the people with physical strength. A man of knowledge will be more respected than the man of wealth. People wrongly argue that money makes many things. But it cannot make a man without knowledge. So knowledge is power and it has been proved well in the modern days. The more time one spends in enhancing ones knowledge the more it produces greater results in all walks of life it gives a man confidence to face any situation in life. A man of knowledge worshipped throughout his life. Pride comes before a fall This is the modern version of an old proverb from the bible. Pride here means rash consent not justifiable self respect The meaning of this saying is that if you are too confident of your achievements and feel arrogant with no regards for others you are sure to face misfortune or fall into disgrace soon. It is peculiar that man becomes proud and behaves recklessly his fall has started one may be proud because of his riches and another may be of his power. They have to maintain throughout their life. There are many examples of rich people or powerful people or kings in the past who have fallen from their position because of their pride. In epics like Inhabitant and Ramadan Turnaround and Raven are the classic examples and their downfall was due to their pride. Pride goes before and shame follows after Time and tide wait for no man This proverb warns us that time will not wait for anyone. It keeps moving on ND there is no looking back. So we should make the most of our opportunities while they come. If we waste time and the opportunities we would regret it later. But by then it would be too late to do. Any opportunity only knocks once. The tides of sea goes on rising high and falling down according to the movements of the sun and the moon they do not wait for the orders for anyone. If we go on waiting for the proper tide, the movement may not arise at all. We must catch the time by fare lock. When opportunities knock our door we should utilize. An inch of gold will not buy a second of time Opportunities rarely comes and when hey come we should not leave them the value of time is very precious. Where there is a will there is a way This is a famous proverb if a man has a desire or intention the path is always open for him. Without a determined will we cannot solve anything. Will power is a strong force that can make even seemingly impossible things happen. The interest of the people alone will bring half of success of anything. So people can do anything well if there is a will to do it. The students also must have a strong will to get success in their examination in proper way.